Designed, developed and implemented a modular marketing site to promote the suite of Video Advertising products that LKQD offers.
LKQD, Nexstar
Contractor
Web design, Content development, Illustration, Front End Development
Applying a simplified stylesheet developed from findings in the brand-study, created a warm, flexible design system.
Content patterns were developed to allow for consistent cross-page information, so users would feel comfortable from page to page. It also allowed us to develop reusable “blocks” in WordPress for easy editing and new section creation.
Content patterns were developed to allow for consistent cross-page information, so users would feel comfortable from page to page. It also allowed us to develop reusable “blocks” in WordPress for easy editing and new section creation.
Tons of illustrations were produced to simplify complex concepts. This let us keep the copy short and conversational.
The site ended up growing to 20 unique pages when complete. We left LKQD with a robust WordPress powered CMS with ready-made components, allowing the marketing team to add, edit and delete content with no need for development knowledge.
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Contact me for Contract bookings or with cute animal pics.